Call it recruiting, acquisition or engagement, retaining, loyalty or recall, the fundamental elements of online marketing come down to making friends & keeping friends. At this is helpful I cut to the heart of these challenges through highly emotional connections as well as rational ones. Using basic well being principles such as saying hello, or thank you for example. There's no point being anti-social in a social space after all.
Call it recruiting, acquisition or engagement, retaining, loyalty or recall, the fundamental elements of online marketing come down to making friends & 
